There are many details among the design recommendations that should be made to be successful in web design. These are details such as preparing content suitable for the target audience, SEO compatible website, images and appropriate font. Here are 5 ways to be successful in web design.

1. Producing Content Suitable for the Target Audience

A website should fit its target audience. It should meet the needs of the users. Quality and professional activities should be emphasized on the website. In addition, it should not be forgotten that visitors visit websites with a certain idea. Usually, visitors visit websites to get information, buy or contact. It is necessary to make sure that the website easily reaches the target audience in accordance with its purpose.

In order to be successful in web design, the goals and objectives of the site should be emphasized correctly in the introduction part of the site. From the home page of the site, visitors should easily understand the identity of the company or person, their offers and goals. For this, website owners should ask these 3 questions:

• Does they understand what kind of site it is?
• Does they understand what is presented on the site?
• Does they see the added value of products or services?

If the answers to these questions are positive, it can be said that the website design has content suitable for the target audience.

The main purpose of designing a website is to create a virtual platform that will mutually benefit both the website owner and the visitors. In order to be successful in web design, it must be a mutually beneficial work. E.g; Be a company that wants to promote its product. There should be visitors who know, like and want to buy this product. Thus, both parties will reach their goal.

Websites are designed for a wide variety of purposes. Major websites are:

• E-commerce and online sales websites
• Social media websites
• Corporate promotion websites
• News sites
• Websites that promote and sell commercial products
• Personal blog websites

Users should use these websites easily when they visit. And they should leave the site with the benefit they want. Websites should guide users in the easiest way without tiring them out. Therefore, it should serve its users with the most accurate and remarkable content.

2. Using Original and Original Visuals

In order to be successful in web design, it is necessary to be visually striking and professional. Because a website will reflect products or services. In addition, a remarkable website keeps its visitors on the site. The steps to use original and original images on a website are explained below.

Color Usage: A suitable color scheme should be used for the website. Good colors should be chosen in accordance with the purposes of the site and the service it provides. The website may contain 2 or 3 primary colors that create tone. It is very important not to go overboard with the use of color.

Easy-to-Read Texts: The easiest-to-read texts are black text on a white background. Also, if the contrast is in a suitable range, other colors can be preferred. For a professional website, easy-to-read fonts should be used. It is necessary to keep the font size between 10 and 12 points to suit the target audience.

Meaningful Graphics: Graphics can be used as they add visual variety to the website and enliven the page. But it is necessary not to use graphics too much. In addition, it is necessary to pay attention to the strengthening of the meaning of the texts.

Attractive Photos: The easiest way to increase the visual appeal of the website is to use photos. In order to be successful in web design, the photos to be used on the site must be of very high quality. In addition, the names of these photographs must be written under them. The content of the photographs to be used should be appropriate to the subject of the texts.

Simplicity: It is good to keep the website plain and simple. There should be enough white spaces on the site. Because a regular web design will ensure that visitors focus on the target. It is necessary not to include complex designs on websites.

Using Multimedia

It is necessary to use remarkable animations and videos on the website. Videos already have a positive impact on visitors. What needs to be done is the appropriate use of videos and animations. For this, the following should be noted:

• Multimedia should be used to be successful in web design. Thus, visitors to the website are enlightened and have a pleasant time. A quick video or an animated banner will keep visitors on the site longer. Multimedia content should not distract visitors from the main target.
• For visitors who cannot stay long on the website, downloadable PDF, presentations and forms should be available.
• Under the multimedia content, there should be a description of their name and content.

3. Usability

One of the professional website metrics is usability. The website should be easy to understand, navigate, and read. Usability elements for a website are:

Fast Loading of Pages: A website should load in 20 seconds or less. Visitors should be able to enter the website immediately. If the load time is long, potential users will close the site without waiting for the site to open. This means serious loss of visitors.

Creating Links from the Homepage: In order to be successful in web design, it is necessary to create links from the homepage. Thus, links are created from the main page to learn more about a topic. In fact, search engines give points to sites with this feature.

Simplicity: If the website is simple and uncluttered, visitors will spend more time on the site. Because they easily reach a quality content, a good organization and an attractive design.

A Balanced Layout: It is extremely important for the website to be organized in terms of usability. With a balanced layout, some elements can be repeated on the website.

Using Menu Items: In order to be successful in web design, it is necessary to position the menu items of the site at the top. Or it can be placed above the sidebars on either side. Menu items must be 10 or less. Visitors should be able to easily find the information they are looking for.

LinkText: A long link text allows users to easily find their way around a website. Search engines also prefer websites with descriptive and long anchor text. Backlinks on a website give visitors a sense of direction. It is also a good choice to have a sitemap on a website. Breadcrumbs should be used on the website.

Browser Compatibility: Each browser has its own rules. How to design a website? One of the answers to the question should be designed compatible with popular browsers. It is necessary to test the website in most browsers, with the latest versions of Internet Explorer.

Screen Resolution: The screen resolution for a computer monitor continues to increase. Today, visitors to websites use a resolution of 1024x768 pixels. Therefore, it is necessary to make sure how the website looks in this setting. It would also be good to test the website for other resolutions as well.

4. Using Responsive Web Design

The use of smartphones and tablet technology has become widespread. That's why people prefer to use small screen to view web pages. It is necessary to use responsive design in order to better navigate the websites viewed with small screens. Therefore, responsive design should be used in order to be successful while designing the web. If there is no responsive design in web design, visitors logging in from mobile devices will have difficulty viewing the site. So the website will not be mobile friendly. It will be difficult to reach the site menu. The content that is intended to be read on the website will be forced to read.

The advantages of having a responsive design website are:

• If the website is responsive, it is visited more by potential customers.
• Websites are understandable and simple to use with responsive design.
• The websites provide convenient access to all devices of the visitors with the use of a single URL with responsive web design. In other words, when designing the website, there is no need to add two separate content suitable for mobile devices or suitable for large screens. Users can access the site with a single URL without any problems.
• How to design a website? One of the answers to the question is the use of responsive design. Responsive design allows mobile device users to review the website without the need to enlarge it.

Nowadays, people prefer to make internet access with mobile devices more. It is inevitable that the visitation of websites via mobile devices will increase by gaining speed. This shows that responsive design, that is, responsive web design, will become a necessity for websites.

5. Using an SEO Compatible Website

Every person or company that owns a website wants to rank higher in search engines. In order to be successful in web design, the site must be SEO compatible.

If a site is going to be SEO compatible, it is technical search engine optimization applied for improvements to be made within the site. After this technique, search engine bots that reach the website will index the site. The website that has been indexed and registered will take its place according to its category.

It is also important that the website is updated with the current code structure. The website must be compatible with search engine bots. Correct keywords and quality tags should be used in website content. Thus, search engine bots will give positive ratings to the website.

The advantages of an SEO compatible website are:

• If the website is SEO friendly, it becomes easier to be known and followed by people. To be successful in web design, you should try to reach the target audience using SEO.
• The monetary value of the website increases day by day.
• It is understandable and easy to use by website users.
• It will appear on the first page of search engine results. Therefore, it will be found reliable by visitors.
• Ranking in search engines is permanent.
• As the potential customer increases, the sales volume will also increase.
• It is a website that has determined a strategy according to its target audience.
• The quality content of the website is indexed quickly. In order to be successful in web design, it is necessary to be seen at the top of the search results. For this, quick indexes will help to be seen in the top rankings.
• If the e-commerce site is SEO compatible, a direct increase in revenues will occur.